Computer History
Tracing the History of the Computer - Amstrad

Amstrad is an electronics company founded in 1968 by Lord (and Sir) Alan Michael Sugar in the United Kingdom, and based in Brentwood in Essex, England. The name is a contraction of Alan Michael Sugar Trading. It was listed on the London Stock Exchange in 1980 and delisted in 1997. During the 1980s Amstrad began marketing their own personal computers to capture the market from Commodore and Sinclair, with the Amstrad CPC 464. In the 1990s Amstrad focused more on portable computers, and attempted to enter the gaming market. In the mid-1990s Amstrad began to market communication devices.

History

1980s

In 1984 the Amstrad CPC 464 home computer range was launched in the UK, France, Australia and Germany. It was followed by the CPC 664 and CPC 6128 models. "Plus" variants later in the products lives increased their functionality slightly, while building in compatibility with the GX4000, Amstrad's short-lived foray into the video gaming world.

In 1985, the business-oriented Amstrad PCW range was introduced, which were principally word processors running the CP/M operating system and the LocoScript word processing program. The "Amsoft" division of Amstrad was set up to provide in-house software and consumables. Amstrad briefly entered the video game console business with the GX4000 based on the CPC Plus hardware which failed to catch on.

On 7 April 1986 Amstrad announced it had bought from Sinclair Research "...the worldwide rights to sell and manufacture all existing and future Sinclair computers and computer products, together with the Sinclair brand name and those intellectual property rights where they relate to computers and computer related products.", which included the ZX Spectrum, for £5 million.

Amstrad launched three new variants of the Spectrum: The +2, based on the Sinclair ZX Spectrum+ 128K, with a built-in tape drive (like the CPC 464); the +3, with a built-in floppy disk drive (similar to the CPC 664 and 6128), taking the 3" disks that many Amstrad machines used, and a completely new motherboard; and the +2A/+2B, using the +3 motherboard in a +2 case with tape drive.

The company produced a range of affordable MS-DOS-based, and later Windows-based personal computers, the first of which was the PC-1512 at £399 in 1986. It was a success, capturing more than 25% of the European computer market. A year later, in 1987, the Amstrad PCW 8512 was released as a computer dedicated to word processing, it was priced at £499.